Word of the Week: Campaigning

26 October 2018


There has never been more campaigning – from the environment to #metoo, problems are being fought for at a level that has never been seen before. But is it making any difference? Brett Kavanaugh was appointed, global warming appears unstoppable and plastic has made it to even the most remote islands and seas in the world.

Our CEO, Adam Mack, writes for Little Black Book on how PR-driven campaigning can deliver real change.