W is a PR agency, but different.
Different in that we plan business strategies rather than activate them. Different in that we curate major events as well as publicise them. Different in that we no longer just amplify ads, we make them. And different in the way we approach our work.
As it says at the top of our site – we create award-winning, creative, integrated marketing campaigns that earn breakthrough fame for our clients.
And, like most other (good) agencies, we live and breathe for the ideas, campaigns and fame that we create for our clients. We believe we are the place that ambitious, smart and future-focused marketers can come to do the best work of their careers.
But if it is our collective passion for great work that unites us, it is our ruthless commercial focus which makes us different. Great work does not just mean awards and acclaim (although we’ve won plenty of those), it means real business results.
It means helping a hotel client to its best Quarterly results since launch (16% growth, as you ask). It means ruthlessly pursuing coverage backlinks that drive up web traffic and drive down paid search bills for a new media client. It means using earned influence to deliver better results than was possible with a food client’s media budget.
We are proud of our awards but it is our business impact of which we are most proud.
We are also proud of how we have grown.
In 9 years, we have progressed from a one-man-band to an agency of more than 100 people with offices in London, Singapore, Amsterdam and Newcastle. We have spawned 3 new divisions – Talent, Enterprise and Digital – all businesses in their own right. And we employ some of our industry’s brightest minds, work for some of the world’s biggest brands and deliver some of the PR world’s most exciting campaigns.
Last but not least, we are restless to grow – exploring new sectors, technologies, disciplines and business models in order to build our version of the agency of the future.
If you’re a potential client or potential recruit, come and join us for the ride.
W has the X Factor This month saw the official launch of our new social enterprise: WX. A Gen Z agency for Gen Z consumers. Its purpose is to attract and develop young people aged 18-21 who have the drive and passion to attend university but are unable to due to socio-economic circumstances. Similar in […]More
Drum Awards Hat-trick There were celebrations in Circus House as W picked up three gongs at The Drum PR Awards. Firstly, our emotive campaign with Jaguar Land Rover to address gender bias and promote engineering as a career for young women won the B2B category. Originally, we’d been tasked with a trade campaign, but the film we created resulted […]More
From a shocking ‘back to school’ pop-up, to recoupling Tommy Fury with Molly-Mayo, it’s been far from a lazy end of summer at W. Store of Modern Childhood causes a sensation When we were appointed by the Children’s Society to amplify the findings of its annual report, we delivered a provocative idea to bring […]More