W is a PR agency, but different.
Different in that we plan business strategies rather than activate them. Different in that we curate major events as well as publicise them. Different in that we no longer just amplify ads, we make them. And different in the way we approach our work.
As it says at the top of our site – we create award-winning, creative, integrated marketing campaigns that earn breakthrough fame for our clients.
And, like most other (good) agencies, we live and breathe for the ideas, campaigns and fame that we create for our clients. We believe we are the place that ambitious, smart and future-focused marketers can come to do the best work of their careers.
But if it is our collective passion for great work that unites us, it is our ruthless commercial focus which makes us different. Great work does not just mean awards and acclaim (although we’ve won plenty of those), it means real business results.
It means helping a hotel client to its best Quarterly results since launch (16% growth, as you ask). It means ruthlessly pursuing coverage backlinks that drive up web traffic and drive down paid search bills for a new media client. It means using earned influence to deliver better results than was possible with a food client’s media budget.
We are proud of our awards but it is our business impact of which we are most proud.
We are also proud of how we have grown.
In 9 years, we have progressed from a one-man-band to an agency of more than 100 people with offices in London, Singapore, Amsterdam and Newcastle. We have spawned 3 new divisions – Talent, Enterprise and Digital – all businesses in their own right. And we employ some of our industry’s brightest minds, work for some of the world’s biggest brands and deliver some of the PR world’s most exciting campaigns.
Last but not least, we are restless to grow – exploring new sectors, technologies, disciplines and business models in order to build our version of the agency of the future.
If you’re a potential client or potential recruit, come and join us for the ride.
Pivot, adapt and mobilise What a difference a month makes. Since our last newsletter we find ourselves as an agency scattered across all corners of the capital and the UK; working from bedrooms, kitchens and other improvised offices to a backdrop of barking dogs, screaming kids and partners accidentally encroaching upon our Zoom meetings in their dressing gowns. […]More
Super start to the month We created a blockbuster launch event to celebrate the 50-year anniversary of the iconic adidas Originals Superstar trainer. Drawing inspiration from the TV campaign directed by Jonah Hill, we transformed York Hall in Bethnal Green into a homecoming prom – complete with 20-piece adidas clad orchestra, a high school locker […]More
Campaign Agency Of The Year We ended last year with the tremendous news that PR Week had selected W as one of its six ‘Agencies of the Decade’. And are delighted to carry on the positive vibes at the start of a new decade with the announcement from Campaign that we are a finalist for […]More