25 November 2019
This month saw the official launch of our new social enterprise: WX. A Gen Z agency for Gen Z consumers. Its purpose is to attract and develop young people aged 18-21 who have the drive and passion to attend university but are unable to due to socio-economic circumstances. Similar in mindset to what Jamie Oliver did in the restaurant world with Fifteen, we want WX to provide opportunities for those that may never have considered a career in communications.
WX is the agency of the future, providing insight and ideas by young people who are living the culture that brands want to tap into. Opening up the world of PR to a new pipeline of untapped talent, WX has created a huge buzz in the industry, including this lead feature in PR Week. We’re already getting brands signing up to become WX’s first clients, so if you want to be part of this new agency story or know someone that does please do get in touch.
We’ve been working with Hearst on the Inside Soap Awards for a number of years, but this year was possibly the best ever. Handling everything from pre-event promotion and media hosting, to running the red carpet, our Live Events team also secured an exclusive broadcast partnership with ITV’s This Morning.
Following last year’s successful campaign, team Unilever were once again brought in to help amplify a partnership with Tesco and charity partners the Trussell Trust and FareShare UK. Purchase a specially marked pack of PG Tips, Hellmann’s, Colman’s, Knorr, Pot Noodle and Graze at your local Tesco and 5p per pack will go towards the Trussell Trust and FareShare UK.
Working with Professor Green we created a branded piece of content which is also used as the ATL campaign. We captured Pro Green’s day at a local community centre where he prepared meals and chatted with guests. Coverage included Big Issue and a feature in The Independent.
We’ve also been working with Knorr to combat food waste. Think about Halloween (and we did!) and possibly the scariest statistic is the amount of food waste generated by hollowing out pumpkins. That’s where Knorr can come to the rescue to breathe life into leftover innards with some quick and tasty recipes.
Coverage highlights included a half-page feature in The Guardian and a write up on Vogue.co.uk. (Yes, we placed stock in Vogue!). Product and recipe cards were also situated at six pumpkin patches throughout the country to directly engage with our target audience and keep food waste solutions front of mind.
For the launch of Disaronno’s seventh ICON bottle, Disaronno Wears Diesel, W held a VIP launch event at Diesel’s new concept store in Coal Drops Yard. The event was an opportunity to introduce the collaboration to media and create a buzz amongst influencers. The likes of Mollie King and Laura Whitmore attended with DJ Fredrika Rio entertaining through the night. Alongside the launch event we also ran a dedicated product press office resulting in coverage in the likes of the Daily Mail, OK! And Metro.
To commemorate Remembrance Day, we worked with our Ancestry.co.uk client to dig through its archives to pull out incredible case studies with fascinating stories to share about their family’s military stories. These included Lisa Wright who appeared with an Ancestry Spokesperson on Sky News the morning before Remembrance Sunday, which was also featured in a half-page in the Evening Standard.
Meanwhile, the team were quick to capitalise on Ant & Dec’s DNA Journey on ITV by placing an Ancestry spokesperson on This Morning with Phil and Holly to talk about the rise of home DNA testing. We’ve seen a chart showing product orders going through the roof in the hours after the interview, proving the power of both earned media and our tenacious media team.
This month also saw us work with Stylist Magazine to launch and host the first Stylist Live Luxe, a VIP Festival of Inspiration at the brand-new venue, Magazine London.
Over the course of the weekend, guests enjoyed a line-up of empowering talks and celebrity interviews from inspiring figures including Vicki McClure, Nadiya Hussain, and Bryony Gordon, as well as Stylist Strong’s very own ambassador and Nike Master Trainer, Joslyn Thompson Rule. Guests took to their seats at Stylist’s catwalk, and indulged in complimentary makeovers, hair styling, massages and beauty treatments from a carefully collated selection of luxury brands. We can’t wait for the next one!