17 October 2018
A big night for W at the PR Week Awards in more ways than one. Not least because, of our three awards, only one was for consumer PR. Most Innovative Use of Social and Digital, Best Not for Profit Campaign and Best Financial Services campaign. The first two for our L’Eau de Chris work for CALM (which increased web visits by almost 2,000% and web sign-ups by 500%) and one for our work with MoneySuperMarket (which got Cadbury’s to drop the price of Freddos from 30p to 25p). We do Social and Corporate as well as we do consumer.