Velocity Black

Velocity Black

Issue

One of the most hotly tipped tech start-ups, Velocity Black is designed to be the concierge service for the digital age – bringing together the latest smartphone and machine learning innovations to offer a unique level of service to its high net-worth members.

Idea

As an entirely new category, W was tasked with driving heat and momentum in the first year of business in order to hit ambitious membership targets, as well as to establish the founders’ credentials.

Spearhead the ‘experience economy’ trend through placement of highly-targeted and in- depth anchor coverage, where messaging can be tightly controlled.

More widely, our holistic campaign encompassed direct influencer and super consumer to dramatise and establish the brand narrative. Leveraging Velocity’s Black highly desirable owned content to drive earned media coverage in top tier international titles.

Implementation

In the four months alone, we achieved landmark coverage across high net worth media, as well as mainstream outlets including BBC World, GQ, Harper’s Bazaar, CNBC and National Geographic.

But our success wasn’t just limited to column inches, membership enquiries saw a dramatic 63% increased and in turn supported the brand’s ambitious sales targets.