The fintech start-up soon to be unicorn had softly launched in the US after its launch in London, pandemic hit and its userbase was growing – now was the time to capitalise on PR and start to elevate its unique proposition as the largest online social networking tool for traders and those new to trading.
In such a highly competitive market, our work focused on delivering instantaneous brand personality and insights – delivering real-time data that captured media attention and illustrated the platforms unique USP. Our integrity as a platform educating as opposed to directly allowing people to trade means we can leverage our impartiality to comment on a wide-range of topics where our competitors can’t.
Using our American GM, our priority was to take the product USPs and deliver meaningful commentary, thought leadership and op-eds across priority business and fintech titles. Couple with these, we used proactive audience insights to help deliver a broad view of the community to further elevate the site as a platform for the novice through to experienced trader.