London hustle, New York state of mind
Want to break America? W is spearheading the new British invasion, making UK brands famous from East coast to West coast. We’ve spent 10 years helping brands navigate the US market – so whether you’re taking your first steps or want to shout louder, we’re the PR partner you need.
We’re the expert on-the-ground and have the network you need to grow.
We can help you understand cultural nuance, best practice, and how you fit into the US market.
Our team of strategists, creatives and US PR experts have the skills your business needs. Whether you’re launching, scaling, or need help raising your profile – we can help.
W NYC offers a range of strategic and creative services for consumer and corporate clients, delivered by our dedicated US team and supported by our specialist creative teams in London.
Launching in the USA
Whether making first steps towards the American market or deepening your footprint, we can advise British brands on their best approach, from ideation to execution.
Campaign Strategy & Execution
From discovering and distilling consumer led insights through to high impact creative ideas and focused media tactics, we create award winning end-to-end communication campaigns that resonate with American audiences
We found, elevate, and protect the reputation of British businesses and their leaders in the American market – from the world’s largest blue-chips and multinational organisations, to leading household brands and high-potential scale-ups.
Through our team of crisis communication practitioners, reputation experts and former US journalists, we are able to advise clients during critical periods of business disruption, and support them on immediate reputational threats as well as in auditing, forecasting and preparing for longer-term issues.
W New York
Lower East Side,
85 Delancey Street, Floor 2