As a price comparison site, MoneySuperMarket had been engaged in a war of attrition with its rivals and wanted to increase share of voice in a very noisy competitive environment. Rather than spend even more with Google on paid search, they looked to us for an answer.
Personal finance doesn’t have to be dull. Our strategy has been to take spending behaviour and trends around the ‘financial rhythms of life’: high-frequency, data-led, low-cost news stories that chime across multiple audiences with in-built SEO links direct to the MoneySuperMarket website.
We’ve created campaigns including the ever-increasing costs of the Hotel of Mum & Dad, through to burglary hotspots of Great Britain and the unwanted costs of auto-renewal. To mark the old £10 note going out of circulation we revealed that the iconic Freddo bar had risen 200% in inflation compared to other popular household items. The media outcry resulted in Cadbury actually lowering the price of Freddo bars within weeks and multiple awards for the team.