The Very Group, UK’s largest integrated online retailer and financial services provider, has appointed independent global communications agency W Communications as the retained agency for flagship brand Very.co.uk.
The appointment follows a competitive pitch process, with W Communications chosen for its creative communication strategy and approach to integrated campaign planning to unlock the full potential of Very as one of Britain’s favourite retail brands.
Very will draw on W Communications for a range of support, including communications strategy, content creation, talent and influencer campaigns and press office, to drive commercial results through earned media.
The first piece of work went live this weekend, which saw Sophie Ellis-Bextor host a live-streamed DJ set on TikTok as the brand launched a multi-million pound media blitz that included the launch of their new TV campaign #OurHouse2021 during ITV’s Ant & Dec’s Saturday Night Takeaway.
This comes at a time when Very.co.uk is looking to expand consumer awareness beyond fashion, to its multi-category lifestyle offering including beauty, sports, and tech, while reinventing the e-retail experience for the future.
W Communication are shortlisted for nine PRWeek Global Awards, including Global Agency of the Year, and have recently opened a New York office due to client demand
Rachel Friend, CEO of W Communications, said: “Pitches as big as Very don’t come around often, and I know it’s one that lots of agencies wanted to win; such is the ambition and growth trajectory of the brand. We are delighted to have won this account and look forward to partnering with Very.co.uk on this exciting journey.”
Carly O’Brien, Chief Marketing Officer at The Very Group, which operates Very, added: “We’re so excited to be working with W Communications, who we feel really understand our ambition to cement our status as a household brand name and bring the drive and creative vision to help us achieve this”.