And the Winner is … W!
  • 30.10.2020
  • W Communications

And the Winner is … W!

Wow. What a month for W. With (virtual) award season in full swing, we are delighted to say we took home more than an armful.

A Global SABRE, FIVE PR Moment Awards, the most WINS of any agency at the PR Week Awards with FOUR wins. Phew!

It’s always great to see our client work recognised by our peers, and many of this year’s wins are for very important issues that we are proud to support.

WX – our way of tackling social-mobility within the PR industry – won PR Week’s Diversity & Inclusion Champion Award.

WX is the agency model of the future. Designed to help young people break through the diversity barrier – a social enterprise with a purpose to attract and develop young people often bypassed by traditional routes into influential jobs within the communications industry.

To date, WX has inducted three terms of cohorts to the programme which includes training and mentoring into every aspect of the business and the work we deliver, while also easing them into the unfamiliar environment of office and agency life.

The value exchange of WX is two-fold. Having authentic Gen Z voices in our agency, they have been able to deliver valuable insights, creativity and media consumption to help shape campaigns for existing W clients including Unilever, Spotify and The Stephen Lawrence Day Foundation.

The WXers also share their experiences and development with their peers by visiting inner-city schools and colleges to talk about PR, careers and aspiration, and inspire the next cohort of WXers to apply.

This is a long-term commitment from W. At a time when social mobility has been set back even further by the economic impact of coronavirus, we believe this, and other initiatives like it, will be needed more than ever.

The Store of Modern Childhood was our unique way of dramatising The Children’s Society’s annual Good Childhood Report into children’s wellbeing in the UK.

We turned their startling report into an immersive pop-up shop that included, ‘back to school’ stab vests, a social media app ‘Groomr’, and make-up designed to cover signs of physical abuse. This campaign won two PR Moment Awards and two nods at the PR Week Awards, including winning the best Not-for-profit category.

The first pizza for bee’s, The Beeza, helped Papa John’s raise awareness for The Bumblebee Conservation Trust, and won us two PR Moment Awards and a PR Week Award for Best Use of Creativity.

Plus we received two further wins for Marmite, for best FMCG and Media Relations Campaign at PR Moment Awards.

Last but not least, the agency was named Global Consumer Agency of the Year at the SABRE Awards.

Incredible.