How do you celebrate the union between two ride-hail apps?
This summer black-cab app FREE NOW merged with private-hire app Kapten.
‘Black cabs tie the knot with eco-friendly Prius’ is a start. But the creative team at W took it a stage further.
One of the consequences of the pandemic and lockdown has meant couples all over the country had to cancel their summer wedding plans. Enter FREE NOW to the rescue with the UK’s first drive-thru wedding service. Couples were nominated by friends or themselves and were picked by the firm after explaining why they should get hitched.
Launching a radio campaign offering all-expenses paid, quickie weddings, four UK-based couples finally got to say ‘I Do’ Vegas-style, after having to postpone their nuptials. One lucky couple even won £1000 towards their honeymoon!
The grooms travelled to the venue in black cabs, while the brides were picked up by white private hire vehicles. The unique ceremonies took place at Boundary Gardens in East London, and the couples enjoyed a quiet ceremony after exchanging their vows and sealing the deal with a kiss.