11 July 2017

When menswear designer Spencer Hart created a bespoke car for Mercedes-Benz, and decided to put it on the catwalk as part of his show at London Collections: Men, our challenge was to bring the collaboration to life in ways that would bridge the gaps between fashion, motoring and design media.

W‘s work ensured that the launch of the unique Spencer Hart CLS63 AMG Shooting Brake – complete with celebrity-packed front row – became one of the highlights of the Collections, with premium press and broadcast coverage both before and after the event.