30 June 2017

Belstaff’s unique aesthetic finds full expression in the Here Be Dragons content series. A series of stunning films and extraordinary stills captures the essence of a fashion marque that’s created for exploration – and deliberately challenges luxury conventions with its gritty, atmospheric narrative.

The content, shot amid Iceland’s fire and snow by acclaimed photographer Christian Weber, formed the basis for a multi-channel campaign by W. Working with a tight, carefully selected group of digital influencers, we developed Here Be Dragons as a platform that inspired them to make stunning imagery of their own. The work built Belstaff’s social presence, extended its reach among female audiences, and brought the creative concept to life for the brand’s highly discerning global audience.