AJ: Find Your Magic

17 May 2018

Lynx asked us what we’d do if we had its brand ambassador, world heavyweight champion Anthony Joshua for a day. Rather than a standard set of media interviews W’s response was a lot more ambitious: we’d like to make a film.

The result is Find Your Magic, shot in a single day and produced in-house by the creative team at W. Exploring the pressure even someone like Anthony Joshua feels from critics, pundits and online trolls who said he wasn’t good enough Lynx loved the end result so much it was used as a cinema ad nationwide. The content generated swathes of national coverage and won an EMEA Sabre and Silver in the Sports category at the Brand Film Awards, beating addend at their own game. Now that’s magic!