12 October 2017
Hearst Magazines UK’s Inside Soap magazine has brought award-winning agency House on board to support this year’s Inside Soap Awards.
The UK’s soap bible, with a mission to offer its audience unparalleled behind-the-scenes access, big-name interviews and in-depth coverage of all the hottest storylines, has tasked House with amplifying the accolades – the only soap awards voted for entirely by soap fans.
House will position the event as a ‘must-attend’ in the celebrity/publicist calendar, manage media on the night and generate positive coverage around the awards, which this year will be hosted at the Hippodrome on Monday 6 November and supported by Asda.
Acquired by W in 2016, House specialises in delivering best-in-class communications across the world of culture – from top-rated TV shows to cinema, fine art, publishing, and live events. Inside Soap will sit alongside House clients including Beano, Empire Cinemas and BBC.
David Frossman, Entertainment Director, House, said: “Inside Soap is an incredible brand and we are very excited to work alongside the comms and editorial team on this year’s celebration of the very best of the soaps – which fits perfectly with House’s entertainment and event expertise.”