News & Ideas

The latest dispatches and opinions from W. Sign up to our newsletter at the foot of the page for regular updates.

W WINS THE DOUBLE

We’re delighted and humbled to have made two acquisitions for the W trophy cabinet at the PR Week Awards last night. Our campaign for Lynx, “Giving British Masculinity a New Voice”, beat stiff competition to bring home the silverware for Best Use of Strategy, Planning & Evaluation, as well as making the final shortlist for [...]

More

Inside Soap selects House for 2017 Awards

Hearst Magazines UK’s Inside Soap magazine has brought award-winning agency House on board to support this year’s Inside Soap Awards. The UK’s soap bible, with a mission to offer its audience unparalleled behind-the-scenes access, big-name interviews and in-depth coverage of all the hottest storylines, has tasked House with amplifying the accolades – the only soap [...]

More

A ROBOT FUTURE? NOT QUITE

By Jeff Ingold   When it comes to retail technology, the established media narrative is simple: automation means unemployment. “Four in five retail jobs at risk of ‘vanishing’ to automation”, shouts City AM. “Millions of UK workers at risk of being replaced by robots”, warns the Guardian. And the apocalyptic headlines pose a significant challenge for [...]

More

W Wins Big

Everyone loves a winner. And let’s face it, everyone loves to be a winner. So we’re delighted, humbled, bowled over – and lots of other words that Kate Winslet might use – to have been crowned Best EMEA Consumer Consultancy 2017/18 at the Holmes Report Sabre Awards. It’s been a vintage year for us, as [...]

More

WIKITRIBUNE: WHY JIMMY WALES IS RIGHT TO FIGHT THE FAKES

By Adam Leigh We’ve witnessed the rise of citizen journalism. We’ve heard about the wisdom of crowds. And lately, of course, we’ve been introduced to the scourge of “fake news”. This week’s announcement by the founder of Wikipedia of the launch of a pioneeering new project designed to bring transparency to the business of news [...]

More

WINE PR UNCORKED: MY TRADE SECRETS

By Rachel Watt Consumer interest in wine is growing, with a recent Haygarth report having found that millennials, in particular, are looking to be inspired by new varietals and emerging trends. Yet there is still a huge lack of understanding of the drink amongst consumers – meaning that brands have to find a balance between [...]

More

STRANGE BEDFELLOWS: HOW MURDOCH GOT HIS HANDS ON THE GUARDIAN

By Adam Leigh A tabloid Guardian printed by Murdoch? Needs must when Berliner was a strategic blunder There is a certain piquancy to this week’s news that the Guardian’s print edition may soon be moving to tabloid format under a new publishing deal with Rupert Murdoch’s printing company, Newsprinters. But it’s a story that actually [...]

More

INTERVIEW: SOPHIE RAINE, W’S DEPUTY MD

“Regardless of how much schmoozing you do with journalists, building and maintaining strong relationships is about having something that makes them want to trade with you,” according to Sophie Raine, W Communications’ Deputy Managing Director. And what W has to trade with us sounds valuable, with Sophie sharing W’s approach to increasingly media-literate consumers, building [...]

More

AFTER LEVESON: SHOULD WE BE IMPRESSED?

By Adam Leigh Consider, if you will, two seemingly unconnected stories with potentially seismic implications for our industry. The first concerns regulation of the British press – one of the many delightful gifts David Cameron bequeathed his successor. This week saw the deadline for consultation on stage two of the Leveson recommendations, and in particular, [...]

More

LEGO: A FOUNDATION FOR CHANGE

By Warren Johnson The “Stop Funding Hate” campaign won its first battle last weekend, when Lego announced it was ­severing promotional ties with the Daily Mail. The hard-hitting campaign, which is putting ­pressure on retailers and brands to redirect ad budgets from the Mail, The Sun, and the Daily Express, wants to financially penalise Britain’s [...]

More