11 July 2017

W has consistently been at the vanguard of the ‘fast-casual’ dining revolution – from our landmark campaign launching MEATliquor in 2010, to more recent success stories, such as On The Bab, Hotbox, and Pizza Pilgrims – often as an early-stage investor through our W BrandLab incubator division.

Now a hugely successful restaurant brand across five sites, W worked with Pizza Pilgrims from the very start, helping the company’s charismatic founders turn a pizza oven in a street market into a bricks-and-mortar hit

In a crowded market, our work consistently earned attention for the young brand – generating talkability both inside and outside the industry.

From the world’s first pizza box art gallery to deep-fried pizza and regular collaborations – not to mention our Pococello limoncello joint venture – W’s restaurant division maintained a consistently high media profile for the Pizza Pilgrims team, keeping the brand’s warm and authentic personality at the heart of every story.