11 July 2017

W led global amplification of this legendary drinks brand’s spectacular new positioning.

We worked with director Jake Scott and the RSA team through two months of pre-production, a week-long location shoot on the streets of Rome, and beyond – launching a stunning new campaign film, brand visual image, and a wealth of digital content.

From co-ordinating the creation of on-set and behind-the-scenes content to talent interviews, feature coverage and trade media engagement, W’s role was central to the campaign launch in the UK and international markets.

Our team created and distributed comprehensive tool-kitting and campaign resources across Martini’s global territories, oversaw all media activity, and worked closely with both the Martini in-house and agency teams throughout.