30 June 2017
W’s challenge was to give Aperol’s signature serve, the Spritz, a starring role in Britain’s bars and restaurants. Our work, built around direct-to-consumer activity and on-trade engagement, has firmly established the brand at the centre of UK cocktail culture.
A season of “Spritz Social” pop-ups delivered brand experiences to thousands of consumers in London, Brighton, Bristol and Manchester for two consecutive summers.
And our Digital Division’s unique take on the famous “Rube Goldberg Machine” – a short film made to educate and inspire bartenders – won huge audiences on social and was recognised across the marketing media for its creativity.