11 July 2017

In 2017, to celebrate the birthday of the iconic Levi’s 501 jean – and mark the day Mr Levi Strauss patented his brilliant idea – W captured content from across the globe showing people living in their 501s

The content, part of the worldwide Live In Levi’s campaign, united influencers and consumers, charting their day-to-day lives wearing their 501s. Briefed to increase awareness of the campaign, we enlisted our network of influencers and musicians to record themselves making sounds and song clips. The clips were then edited into a video compilation and released across Levi’s channels to mark the first ever official 501 Day