11 July 2017
A start-up technology platform that matches those needing care with a highly experienced carer, at the right time, in the right place, within four hours, Cera had been operating in beta mode for almost a year when it brought W on board for its official UK launch.
Its ambition was to position itself as an answer to some of the biggest and most intractable challenges facing the NHS – bed-blocking and delayed discharges. Our role was to communicate this to consumer, business, technology, health and regional audiences.
Our campaign, informed by deep audience research and forensic analysis of the media opportunity, tapped into all of these verticals – driving 40% month-on-month user growth, a 1,000% increase in web traffic, and 116 pieces of brand-positive coverage.
W’s landmark campaign resulted in media and sector leaders referencing Cera as a genuine disruptor in the social care space – a quantum leap in awareness and understanding – which has enabled the company to sign major partnerships with Silicon Valley tech companies, as well as securing a multi-million pound funding round, and helping Cera to help more patients get the expert care they need. At home – not hospital.